Freelance Projects​
Niagara Frontier Food Terminal
Logo design and roadsign​
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The Niagara Frontier Food Terminal reached out for a brand refresh that honored the site’s industrial Art Deco architecture and its rich history dating back to 1931. Drawing inspiration from the iconic terracotta inlays in the original buildings, I refined that geometric motif into a standalone graphic and paired it with a custom wordmark.
As part of the rebrand, I proposed shortening the name to NFFT, a change they adopted to better reflect the terminal’s evolution into a creative hub that now houses artists, breweries, food makers, and small businesses.
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Using the new brand, I designed an updated road sign to announce their new identity. The result feels both rooted in history and fresh for today’s community-focused vision.
Bauer Village Center
Postcard and outdoor promotional signage
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Bauer Village Center needed a way to communicate their transition to a Marathon gas station. I designed a direct mail postcard to notify nearby residents and regular customers, highlighting the benefits of Marathon fuel and the upcoming changes.
To support the launch, I also created outdoor promotional signage for the pump area, advertising Marathon’s rewards program. The design was clean, bold, and easy to take in at a glance—striking a balance between informative and visually appealing for customers on the go.
Elaura Salon
Logo design
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Elaura Salon is located in Canisteo, New York. Before opening their doors to the public, they needed a logo, and I created one that captured the simple, elegant look they were after. The final design is clean and sophisticated, reflecting the calm, elevated experience they offer and setting the tone for their brand from day one.
